Assuming you have a single predictor variable that represents frequency of behaviour, I would make the following points
Should you split a numeric variable into high-low groups
I quote the following from one of my blog posts on creating clusters, where I use the term "median split" as a prototypical example of converting a numeric variable into a binary high-low variable.
Many researchers have heard the advice
to not form median splits (see,
Howell
for a discussion), or other kinds of
binary splits for that matter. The
same arguments also tend to apply with
other forms of abrupt grouping into a
small number of factors.
Some
arguments FOR running median splits
are: 1) it allows you to do an ANOVA
or t-test and compare group means; 2)
group differences are easier to
communicate to a lay audience; 3) it
reflects the important distinction in
the underlying continuous variable.
Some arguments AGAINST running median
splits are: 1) you can always find an
equivalent analysis that respects the
continuous nature of the variable
(e.g., regression); 2) when creating
median splits, you lose a lot of
information; 3) the cut-off tends to
be relatively arbitrary and it varies
between samples; 4) the resulting
model based on a median split does not
reflect the underlying nature of the
variable; 5) in most cases a binary
split will have less statistical
power; 6) if the purpose is to
communicate to a scientific audience,
respecting the continuous nature of
the variable is a necessary
complexity.
From the above you can see that there
are generally more reasons in favour
of maintaining the continuous version
of the variable. The two occasions
where splits are tolerable are where
it makes it easy to communicate
findings to a lay audience and where
the underlying effect of interest
occurs in a stepwise fashion. In the
case of the latter, the presence of a
stepwise effect can be tested
empirically; a quick look at a scatter
plot should give some sense if there
is a point where the effect changes
dramatically. Likewise decisions based
on test scores are often based on
pass-fail kinds of categories, and
there is often a concrete desire to
draw inferences about these specific
groups.
Also, check out page 128 of Making Friends with Your Data for further discussion.
In summary, my advice would be to run a correlation or a regression predicting your outcome variable from the continuous version of your predictor. You may or may not want to perform an order preserving transformation of your predictor depending on its distribution.
Creating two groups based on numeric variable
Putting aside the issues raised above, if you decide that you still want to split your predictor variable into high-low groups, the following are some options
- Use Statistical properties of your sample
- Median split
- Above or below the mean
- Take bottom 25% and top 25% and throw out the middle
- Take bottom third and top third and throw out the middle third
- Use accepted or externally validated cut-offs
- e.g., medical diagnoses are often based on certain cut-offs on a continuous scale
- Use your own understanding of the phenomena to define a cut-off
- Examine a histogram or density plot and look for a natural split in the data (as mentioned by @rolando2)