# Application of Hidden Markov Model to CRM

What are some of the applications of a HMM in the marketing field - specifically CRM and targeted marketing?

For example, is it mainly for predicting an outcome given a sequence? Such as if web site visitor visits {Page 2, Page 54, page 23} what is the probability they will $<next>$ visit page 22? Or visit page 22 in that session?

Is HMM a stand alone technique or normally coupled with other things?

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CRM? (Yes, I know what it is. But, it helps to define such things within the question.) –  cardinal Dec 7 '11 at 3:10