Alright, I'll give this a try. A few months back I dug through a good amount of literature to find an intuitive explanation I could explain to a non-statistician. I found the derivations that use Lagrange multipliers the most intuitive.
Let's say we have high dimension data - say 30 measurements made on an insect. The bugs have different genotypes and slightly different physical features in some of these dimensions, but with such high dimension data it's hard to tell which insects belong to which group.
PCA is a technique to reduce dimension by:
- Taking linear combinations of the original variables.
- Each linear combination explains the most variance in the data it can.
- Each linear combination is uncorrelated with the others
Or, in mathematical terms:
- For Y_j = a_j' x (linear combination for jth component)
- For k > j, V(Y_k) < V(Y_j) (first components explain more variation)
- a_k' a_j = 0 (orthogonality)
Finding linear combinations that satisfy these constraints leads us to eigenvalues. Why?
I recommend checking out the book An Introduction to Multivariate Data Analysis for the full derivation (p. 50), but the basic idea is successive optimizations problems (maximizing variance) constrained such that a'a = 1 for coefficients a (to prevent the case when variance could be infinite) and constrained to make sure the coefficients are orthogonal.
This leads to optimization with Lagrange multipliers, which in turn reveals why eigenvalues are used. I am too lazy to type it out (sorry!) but, this PDF goes through the proof pretty well from this point.
I would never try to explain this to my grandmother, but if I had to talk generally about dimension reduction techniques, I'd point to this trivial projection example (not PCA). Suppose you have a Calder mobile that is very complex. Some points in 3-d space close to each other, others aren't. If we hung this mobile from the ceiling and shined light on it from one angle, we get a projection onto a lower dimension plane (a 2-d wall). Now, if this mobile is mainly wide in one direction, but skinny in the other direction, we can rotate it to get projections that differ in usefulness. Intuitively, a skinny shape in one dimension projected on a wall is less useful - all the shadows overlap and don't give us much information. However, if we rotate it so the light shines on the wide side, we get a better picture of the reduced dimension data - points are more spread out. This is often what we want. I think my grandmother could understand that :-)