Can somebody tell me or give a reference about the "Market Basket Problem" in data mining. What is this problem about? Any scientific reference with application will be greatly appreciated.
If you are referring to the Market Basket Problem that I am thinking of… It is simple the question of, "What is the probability that product C is in the basket if person A has placed product B in the basket?"
It can be as simple as a series of Chi studies and correlations. I prefer to stick to Occam's Razor and keep my solutions simple until I find a problem or need that requires more complex solutions.
Now that I am no longer in school and don't have good access to academia databases I just did a quick Google of that phrase "Market Basket Problem" and the first few results are some academic article on the subject for free.
I liked this article and found it useful, PDF from Penn State. I hope this helps you.