Can somebody tell me or give a reference about the "Market Basket Problem" in data mining. What is this problem about? Any scientific reference with application will be greatly appreciated.
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If you are referring to the Market Basket Problem that I am thinking of… It is simple the question of, "What is the probability that product C is in the basket if person A has placed product B in the basket?" It can be as simple as a series of Chi studies and correlations. I prefer to stick to Occam's Razor and keep my solutions simple until I find a problem or need that requires more complex solutions. Now that I am no longer in school and don't have good access to academia databases I just did a quick Google of that phrase "Market Basket Problem" and the first few results are some academic article on the subject for free. I liked this article and found it useful, PDF from Penn State. I hope this helps you. |
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