What is a good and relatively brief overview of good practice for getting valid results from surveys.
I'm particularly interested in something about good survey design and analysis.
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On the more qualitative side of things in survey methodology, see the books mentioned in https://blogs.rti.org/surveypost/2012/05/15/surveying-on-a-deserted-island-a-bakers-dozen-list-of-resources-to-take-along/. If you are totally new to sampling, Lohr (2009) is a more modern treatment covering additionally some of the aspects of survey data analysis, replicate variance estimation, and some practical aspects, as compared to the somewhat more formal classics mentioned by Michael Chernick. |
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I recommend Cochran's Sampling Techniques. It provides the fundamentals and is very clear. Leslie Kish's Survey Sampling is another classic that I can recommend. An advantage of going to amazon is that there are often many user generated book reviews there for the OP to look at. I personally have written a lot of reviews there. |
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Previous answers seem to have well addressed OP's question. However, I will add, for the benefit of future readers, that Thomas Lumley has provided a wealth of information on "complex surveys", which can be loosely characterized as surveys with often thousands to tens of millions or more of observations (perhaps data larger than your machine's memory), often implementing complex sampling methods (e.g. National Health Interview Survey or Nationwide Inpatient Sample). Lumley has contributed to "complex survey" analysis through his R package |
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