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My survey is based on observations and interviews. The observation questions are yes/no type questions and interview questions are 4 points.

1 = never, 2 = sometimes, 3 = usually, and 4 = always.
Yes = 1, No = 0.

If I add up all these with highest possible score and divide it by the total score received, I can then retrieve a total score for the survey.

For example, Let's say I have 5 responses for the likert and 5 for the yes/no. 5*4(with 4 being the highest possible score you can get on the likert)=20 and 5*1 (the highest possible score for yes/no question) = 5. I then add up both highest possible score = 25. If I get a combined score of 20 do I divide it by the possible score. 20/25 = 80%. Can I build my questionnaire and calculations like this?

My main objective is to get one percentage / score for the entire questionnaire. I thought of accomplishing this in 2 ways:

  1. Get the sum of earned score from both scales divide by total possible scores for both scales.
  2. Get a percentage by using the above calculation for individual scales, which will give me two sets of percentages and then take an average for those percentages.

I am not sure which way I should go with or if this even makes sense doing it this way.

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Are all of the items (likert or yes/no) intended to measure the same underlying construct? Have you checked anything to determine if they do? – gung Dec 7 '12 at 19:21
All likert and yes/no questions are targeting the same dimension/composite. The address a specific area within the organization. For example, communication to clients have both yes/no and 4 point scale. – Newb Dec 7 '12 at 23:57

1 Answer

As long as you consider the weight of the response, e.g is each response to the question worth the same.

Example: Question 1 - No (0/1) Question 2 - 3 (3/5) Question 3 - 3 (3/5)

Total score=6/11 or ~ 54%
If they were weighted equally it would be (0+3/5+3/5)/3 = 0.4 or 40%

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The weight of the response is not equal because yes/no has a total weight of 1 and the likert scale is weighted with a highest possible score of 3. According to your last equation, I am dividing the total from the amount of responses? (0/1+2/3+2/3+1/3)/4 = 41.67% – user17616 Dec 8 '12 at 23:31
@Newb You appear to have two unregistered accounts. Could you confirm that the one you used to leave this comment is the same as the OP? A moderator can merge your accounts, but you'll need to register once and for all. – chl Dec 9 '12 at 10:11

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