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Best Practices for Using Geodemographic Segmentation Data
I have a data set that clusters block groups in the US into either 15 broad neighborhood categories or 72 fine-grained segments with goofy names. The segments were constructed using factor analysis ...
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How to capture competitive spatial interactions between multiple stores and customers
I am estimating sales with data on customer and store locations and attributes using a Huff-style model, where sales decay with drive time and increase with attractiveness of the store.
One ...
