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Market / Customer Segmentation - Merging two different segmentations

I have a database where each observation is a person. They were questioned on their attitude towards the consumption of X category of product. I have being using K-means to segment this data. I have ...
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Market segmentation based on a time of consumption

I'm an almost graduated applied math student. I do some sporadic work in marketing. I have done a few market segmentation projects. I am soon going to do one which is important to me. I usually ...