I tried to search info regarding this fact but I don't really understand why most of the standard goodness of fit tests (e.g. Kolmogorov-Smirnov, Anderson-Darling, a part of the Chi-square test, ...
We are measuring conversion rates (% of visitors who bought) on an e-commerce site. The test apply to a segment of visitors who meet specific criteria (for example people from a certain country). ...