I need to predict attrition of customers who use product that has fixed time period (1 year) licence. I have monthly feature usage data, for example the product has 5 features f1, f2, f3, f4 and f5, I have the usage frequency of these features at a month level and I have data only for 12 months. If the product is licenced on a monthly basis, I could easily formulate the problem as a time varying covariates survival model. However, yearly subscription has made it hard for to formulate the problem as everyone would be attriting at the end of the year not monthly.
Example Data:
User month login_usg tckts_rsd dwnld_reports func1_usg func2_usg attritted
Test_user 1 20 2 30 12 12 0
Test_user 2 41 3 23 3 3 0
Test_user 3 32 4 12 4 4 0
Test_user 4 67 5 3 2 5 0
Test_user 5 54 0 4 4 5 0
Test_user 6 8 3 5 6 6 0
Test_user 7 56 6 43 7 7 0
Test_user 8 78 8 6 3 4 0
Test_user 9 54 4 23 4 3 0
Test_user 10 6 3 45 5 2 0
Test_user 11 43 2 43 6 87 0
Test_user 12 12 5 6 7 5 1