For ridge regression, the problem is to minimize
$$r(\underline{\beta})=\sum_{j=1}^{p}\left(y_{j}-\beta_{j}\right) ^{2}+\lambda\sum_{j=1}^{p}\beta_{j}^2=\sum_{j=1}^{p}\left[ \left( y_{j}-\beta_{j}\right) ^{2}+\lambda \beta_{j}^2\right],$$
where $\underline{\beta}=(\beta_1,\beta_2,\ldots,\beta_p)$. Now, this equation is additively separable,
$$r(\underline{\beta}) =\sum_{j=1}^{p}r(\beta_{j})$$
so the derivative with respect to $\beta_j$ is
$$\frac{\partial}{\partial\beta_j}r(\underline{\beta})=\frac{d}{d\beta_j}r(\beta_{j}).$$
Thus, minimizing with respect to $\underline{\beta}$ is equivalent to $p$ component-wise minimizations with respect to $\beta_{j}$ for $j=1,2,\ldots,p$.
So,
$$\frac{d}{d\beta_j}r(\beta_{j})=\frac{d}{d\beta_j}\left[\left(y_{j}-\beta_{j}\right) ^{2}+\lambda \beta_{j}^2\right]
=\frac{d}{d\beta_j}\left[y_{j}^2-2y_j\beta_{j}+(1+\lambda)\beta_{j}^2\right]=-2y_j+2(1+\lambda)\beta_j.$$
Setting this to zero provides the minimum,
$$2(1+\lambda)\hat{\beta}_j^R-2y_j=0\Leftrightarrow\hat{\beta}_j^R=\frac{y_j}{1+\lambda}.$$
Similarly, the LASSO problem minimizes the additively separable function
$$l(\underline{\beta})=\sum_{j=1}^{p}\left(y_{j}-\beta_{j}\right) ^{2}+\lambda\sum_{j=1}^{p}\left\vert\beta_{j}\right\vert=\sum_{j=1}^{p}\left[ \left( y_{j}-\beta_{j}\right) ^{2}+\lambda\left\vert \beta_{j}\right\vert \right].$$
Thus, for $j=1,2,\ldots,p$, we must find the derivatives
$$\frac{d}{d\beta_j}l(\beta_{j})=\frac{d}{d\beta_j}\left[\left(y_{j}-\beta_{j}\right) ^{2}+\lambda\left\vert \beta_{j}\right\vert \right]=\frac{d}{d\beta_j}\left[y_{j}^2-2y_j\beta_{j}+\beta_{j}^2+\lambda\left\vert \beta_{j}\right\vert\right].$$
Because of the $-\beta_{j}y_{j}$ term in the objective function, we choose $\beta_{j}$ to have the same sign as $y_{j}$ to preserve the formation of the problem.
Suppose that $y_{j}>0$, then for $j=1,2,\ldots,p$, we must minimize
$$l(\beta_{j}) =y_{j}^{2}-2y_{j}\beta_{j}+\beta_{j}^{2}+\lambda\beta_{j},$$
since $\left\vert \beta_{j}\right\vert =\beta_{j}$ when $\beta_{j}\geq0$. The derivative is
$$l^{\prime}(\beta_{j})=-2y_{j}+2\beta_{j}+\lambda=2\left[\beta_{j}-\left( y_{j}-\frac{\lambda}{2}\right)\right].$$
a. If $\left\vert y_{j}\right\vert \leq\frac{\lambda}{2}$ then $-\left(y_{j}-\frac{\lambda}{2}\right) >0$ so that $l^{\prime}\left( \beta_{j}\right) >0$ for all $\beta_{j}\geq0$. Thus $l(\beta_{j})$ is strictly increasing for all $\beta_{j}\geq0$ and $\hat{\beta}_{j}^{L}=0$.
b. If $\left\vert y_{j}\right\vert >\frac{\lambda}{2}$ then $-\left( y_{j}-\frac{\lambda}{2}\right) \leq0$ and setting
$l^{\prime}\left( \beta_{j}\right) =0$ gives the solution
$$\hat{\beta}_{j}^{L}=y_{j}-\frac{\lambda}{2} \textrm{ if }y_j>\frac{\lambda}{2}.$$
Similarly, for $y_{j}<0$ we must minimize
$$l(\beta_{j}) =y_{j}^{2}-2y_{j}\beta_{j}+\beta_{j}^{2}-\lambda\beta_{j},$$
since $\left\vert \beta_{j}\right\vert =-\beta_{j}$ when $\beta _{j}\leq0$. The derivative is
$$l^{\prime}\left( \beta_{j}\right) =-2y_{j}+2\beta_{j}-\lambda=2\left[\beta_{j}-\left( y_{j}+\frac{\lambda}{2}\right)\right].$$
a. If $\left\vert y_{j}\right\vert\leq\frac{\lambda}{2}$ then $-\left( y_{j}+\frac{\lambda}{2}\right) <0$ so that $l^{\prime}\left(\beta_{j}\right) <0$ for all $\beta_{j}\leq0$. Thus $l(\beta_{j})$ is strictly decreasing for all $\beta_{j}\leq0$ and $\hat{\beta}_{j}^{L}=0$.
b. If $\left\vert y_{j}\right\vert >\frac{\lambda}{2}$ then $-\left( y_{j}+\frac{\lambda}{2}\right) \geq0$ and setting
$l^{\prime}\left( \beta_{j}\right) =0$ gives the solution
$$\hat{\beta}_{j}^{L}=y_{j}+\frac{\lambda}{2} \textrm{ if }y_j<-\frac{\lambda}{2}.$$
From 1a and 2a,
$$\hat{\beta}_{j}^{L}=0 \textrm{ if }\left\vert y_{j}\right\vert\leq\frac{\lambda}{2}.$$