Can we interpret [the coefficient for sentiment
] as 1 unit increase in negative sentiment increases returns by 0.32?
Only if firm_profitability = 0
, as you have an interaction between sentiment
and firm_profitability
that isn't restricted to positive values of sentiment
. Within negative values of sentiment
, a 1-unit change in sentiment
means a change of 0.32+0.66*firm_profitability
in returns.
when we interact sentiment with the positive sentiment dummy, the total impact of positive sentiment on returns is 0.84 (= 0.32 + 0.52)?
Again, only if firm_profitability = 0
as that otherwise would still ignore the interaction term 0.66 (sentiment * firm_profitability)
. You need to take the firm_profitability
into account. When a predictor is involved in an interaction, is has no single association with outcome unless you specify the values of all its interacting predictors.
I also would like to find the inflection point where the effect of firm profitability changes direction based on the effect of sentiment interaction.
I take this to mean that you are looking for the level of sentiment
at which the association between returns
and increasing firm_profitability
changes from negative to positive. The first derivative of returns
with respect to firm_profitability
is a function of sentiment
: 0.91 + 0.66*sentiment
. This equals 0 when sentiment = -0.91/0.66
, approximately -1.38. Note that this is below the value of 0 at which you allowed for a change in the association between returns
and sentiment
.
In response to comment
You can ask a related question: what's the level of firm_profitability
where the association between sentiment
and returns
changes sign? In your model, that depends on whether sentiment
is negative or positive.
For positive sentiment
, the first derivative of returns
with respect to sentiment
is: 0.32 + 0.52 + 0.66*firm_profitability
. That equals 0 (sign of association switches) at approximately firm_profitability = -1.27
.
For negative sentiment
, the first derivative of returns
with respect to sentiment
is: 0.32 + 0.66*firm_profitability
. That equals 0 at approximately firm_profitability = -0.49
.
Whether those predictions make sense depends on your understanding of the subject matter.
Specifying a sharp change in one part of the model at sentiment = 0
while having the interaction between sentiment
and firm_profitability
independent of the sign of sentiment
might be leading to predictions that don't represent reality well. You might consider a model that handles sentiment
more smoothly, for example with regression splines, instead.
sentiment
differs frompositive_sentiment
. Issentiment
a continuous variable that can be either positive or negative, whilepositive_sentiment
is a dummy that is 0 for negativesentiment
and 1 for positivesentiment
? If so, what were you trying to accomplish with thepositive_sentiment * sentiment
interaction term? $\endgroup$