Forecasting daily demand for next year

I have two years daily demand data, corresponding to which I have to forecast the daily demand for next year. I am new to time series, and used Arima model for this purpose. But it predicts only about 10 days data for next year, for rest of the days it is simply a mean. How can I forecast daily demand for next year. Any help will greatly appreciated. Thanks.

• You have two years of data and you want to forecast for the next year. The problem is practically the same as if you had only two points and you want to forecast the third one. The simple rule of thumb is that your forecasting period must be at most 10% of the observation period. So at best you can predict next quarter reliably, but not the whole year. Even data issues aside, your question is too broad. Depending on what kind of demand this is there are myriad of models that can produce the forecasts, chosing amon them requires additional knowledge about your data. – mpiktas Feb 19 '15 at 7:11
• @mpiktas: I don't agree that the forecasting period should not be more than 10% of the history. I routinely do one-year ahead forecasting on two years of data. Sure, the accuracy one year ahead is not the same as one day ahead, but if your accuracy expectation is well-adjusted, even this kind of long-range forecasting can add value. – S. Kolassa - Reinstate Monica Feb 19 '15 at 7:24
• @StephanKolassa If you adjust your accuracy expectations then you can forecast any number of years :) Long-range forecasting certainly does add value, but if the length of the forecasting horizon is comparable to the sample size, any measure of accuracy is purely subjective. – mpiktas Feb 19 '15 at 7:48
• hi , have you done it, I also want to predict daily in a year – tktktk0711 Jul 19 '17 at 5:58

From eyeballing your data, it appears like there is yearly seasonality, which one would expect a forecasting model to pick up and extrapolate. ARIMA here doesn't, although (assuming you are using R's auto.arima()) it does check and model seasonality.
• Run an ARIMAX model with day-of-week dummies. You can feed these into auto.arima() via the xreg parameter.
• Look at forecasting models that do allow multiple kinds of seasonality. There are some such models out there, most of them in an exponential smoothing/state space formulation. For instance, look at this paper (an ungated preprint can be found here), which describes the so-called TBATS model, which the authors implemented in the tbats() function in R's forecast package. (Incidentally, one of the authors also authored this free online forecasting textbook which I will never stop recommending and which I already linked to above in recommending seasonality plots.)