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The question is as the title says: what is the difference between A/B Testing and Randomized Control Trials?

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A/B testing seems to be computer geeks terminology, but the idea is of course same. You have an control version of web-page and changed one and you test if difference between some user action rate is statistically significant between versions of pages.

A/B testing tests single feature combination differences when multivariate testing tests different combinations of their interactions.

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    $\begingroup$ To emphasize: there is no actual difference. They're different terms for the same thing. $\endgroup$ – Kodiologist Aug 12 '16 at 6:08

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