Pick any $(x_i)$ provided at least two of them differ. Set an intercept $\beta_0$ and slope $\beta_1$ and define
$$y_{0i} = \beta_0 + \beta_1 x_i.$$
This fit is perfect. Without changing the fit, you can modify $y_0$ to $y = y_0 + \varepsilon$ by adding any error vector $\varepsilon=(\varepsilon_i)$ to it provided it is orthogonal both to the vector $x = (x_i)$ and the constant vector $(1,1,\ldots, 1)$. An easy way to obtain such an error is to pick any vector $e$ and let $\varepsilon$ be the residuals upon regressing $e$ against $x$. In the code below, $e$ is generated as a set of independent random normal values with mean $0$ and common standard deviation.
Furthermore, you can even preselect the amount of scatter, perhaps by stipulating what $R^2$ should be. Letting $\tau^2 = \text{var}(y_i) = \beta_1^2 \text{var}(x_i)$, rescale those residuals to have a variance of
$$\sigma^2 = \tau^2\left(1/R^2 - 1\right).$$
This method is fully general: all possible examples (for a given set of $x_i$) can be created in this way.
Examples
Anscombe's Quartet
We can easily reproduce Anscombe's Quartet of four qualitatively distinct bivariate datasets having the same descriptive statistics (through second order).

The code is remarkably simple and flexible.
set.seed(17)
rho <- 0.816 # Common correlation coefficient
x.0 <- 4:14
peak <- 10
n <- length(x.0)
# -- Describe a collection of datasets.
x <- list(x.0, x.0, x.0, c(rep(8, n-1), 19)) # x-values
e <- list(rnorm(n), -(x.0-peak)^2, 1:n==peak, rnorm(n)) # residual patterns
f <- function(x) 3 + x/2 # Common regression line
par(mfrow=c(2,2))
xlim <- range(as.vector(x))
ylim <- f(xlim + c(-2,2))
s <- sapply(1:4, function(i) {
# -- Create data.
y <- f(x[[i]]) # Model values
sigma <- sqrt(var(y) * (1 / rho^2 - 1)) # Conditional S.D.
y <- y + sigma * scale(residuals(lm(e[[i]] ~ x[[i]]))) # Observed values
# -- Plot them and their OLS fit.
plot(x[[i]], y, xlim=xlim, ylim=ylim, pch=16, col="Orange", xlab="x")
abline(lm(y ~ x[[i]]), col="Blue")
# -- Return some regression statistics.
c(mean(x[[i]]), var(x[[i]]), mean(y), var(y), cor(x[[i]], y), coef(lm(y ~ x[[i]])))
})
# -- Tabulate the regression statistics from all the datasets.
rownames(s) <- c("Mean x", "Var x", "Mean y", "Var y", "Cor(x,y)", "Intercept", "Slope")
t(s)
The output gives the second-order descriptive statistics for the $(x,y)$ data for each dataset. All four lines are identical. You can easily create more examples by altering x
(the x-coordinates) and e
(the error patterns) at the outset.
Simulations
This R
function generates vectors $y$ according to the specifications of $\beta=(\beta_0,\beta_1)$ and $R^2$ (with $0 \le R^2 \le 1$), given a set of $x$ values.
simulate <- function(x, beta, r.2) {
sigma <- sqrt(var(x) * beta[2]^2 * (1/r.2 - 1))
e <- residuals(lm(rnorm(length(x)) ~ x))
return (y.0 <- beta[1] + beta[2]*x + sigma * scale(e))
}
(It wouldn't be difficult to port this to Excel--but it's a little painful.)
As an example of its use, here are four simulations of $(x,y)$ data using a common set of $60$ $x$ values, $\beta=(1,-1/2)$ (i.e., intercept $1$ and slope $-1/2$), and $R^2 = 0.5$.

n <- 60
beta <- c(1,-1/2)
r.2 <- 0.5 # Between 0 and 1
set.seed(17)
x <- rnorm(n)
par(mfrow=c(1,4))
invisible(replicate(4, {
y <- simulate(x, beta, r.2)
fit <- lm(y ~ x)
plot(x, y)
abline(fit, lwd=2, col="Red")
}))
By executing summary(fit)
you can check that the estimated coefficients are exactly as specified and the multiple $R^2$ is the intended value. Other statistics, such as the regression p-value, can be adjusted by modifying the values of the $x_i$.