I need to evaluate how long a customer stays with the company given a retention offer she accepted $r\in\{r_1,\dots,r_k\}$

I'd like to use Bayesian inference for modelling churn.

What prior distribution should I choose to model churn rate ?

  • 1
    $\begingroup$ What is the likelihood you intend to use? $\endgroup$ – ilanman Dec 16 '15 at 1:52
  • $\begingroup$ I think that exponential makes the best sense $\endgroup$ – Uri Goren Dec 16 '15 at 10:17

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