Can you recommend a comprehensive textbook or a monograph on marketing analytics?
I'm interested in metrics, measures and statistical methods used in the field. For instance, what are the approaches at companies like Amazon and Walmart?
UPDATE: I'm looking for a text like Greene, Econometric Analysis. Econometrics is a set of statistical methods applied to economics. So, I want the same but for Marketing. I'm not interested in technology aspects, because that's the same everywhere: big data, databases etc.