I am trying to build a linear regression model for my data which has following variables.
 "Productcode" "Category" "Month" "Mode.of.operations" "sales" "profit.margin"  "Name" "Packaging.content" "Specifications" "Unit "Origin"
Now as some of my variables are non numeric e.g
Origin has values which are names of cities and countries,
Mode of operation has values (joint venture, reseller, distributor). In non numeric variable i dont know how to represent it in my linear regression model. One way I can think is to assign numeric values to these variables e.g
(Joint venture =1 , Reseller = 2 and Distribution =3) but then it won't be right because it implies Distribution is better or 3 times higher than Joint venture.
Can anyone guide me how to solve this problem in R.