There seems to be something in our human understanding that creates difficulties in grasping intuitively the idea of variance. In a narrow sense the answer is immediate: squaring throws us off from our reflexive understanding. But, is it just variance that presents problems, or is it the whole idea of spread in the data? We seek refuge in the range, or just stating the minimum and maximum, but are we just avoiding the real difficulty? In the mean (mode or median) we find the center, the summary... a simplification; the variance spreads things around and makes them uncomfortable. The primitive man would certainly make use of the mean in hunting animals by triangulating to the pray, but I presume it was much later that we felt the need to quantify the spread of things. In fact, the term variance was first introduced by Ronald Fisher as recently as 1918 in the paper "The Correlation Between Relatives on the Supposition of Mendelian Inheritance."
Most people that follow the news would have heard the story of Larry Summers' unfortunate speech about math aptitudes by gender, which were possibly related to his departure from Harvard. In a nutshell, he suggested a broader variance in the distribution of math competency among males as compared to females, even though both genders enjoyed the same mean. Regardless of the appropriateness or political implications, this seems to be substantiated in the scientific literature.
More importantly, perhaps the understanding of issues like climate change - please forgive me for bringing up topics that could lead to completely uncalled for discussions - by the general population could be aided by improved familiarity with the idea of variance.
The issue gets compounded when we try to grasp covariance, as shown in this post, featuring a great, and colorful answer by @whuber here.
It may be tempting to dismiss this question as too general, but it is clear that we are discussing it indirectly, as in this post, where the mathematics are trivial, yet the concept keeps on being elusive, belying a more comfortable acceptance of range as opposed to the more nuanced idea variance.
In a letter from Fisher to E.B.Ford, referring to the controversy over his suspicion on the Mendelian experiments, we read: "Now, when data had been faked, I know very well how generally people underestimate the frequency of wide chance deviations, so that the tendency is always to make them agree too well with expectations... the deviations [in Mendel’s data] are shockingly small." The great RA Fisher is so keen on suspecting small variances in small samples that he writes: "it remains a possibility, among others that Mendel was deceived by some assistant who knew all too well what was expected."
And it is entirely possible that this bias towards understating or misunderstanding spread persists today. If so, is there any explanation for why we are more comfortable with centrality concepts than with dispersion? Is there anything we can do to internalize the idea?
Some concepts we "see" in a flash, and then we don't, yet we accept them, and move on. For example, $\small e^{i\pi}+1=0$ or $\small E=mc^2$, but we don't really need to even know about these identities to make decisions in our daily lives. The same is not true of variance. So, shouldn't it be more intuitive?
Nassim Taleb has made a fortune applying his (well, really Benoit Mandelbrot's) perception of flawed understanding of variance to exploiting times of crisis, and has tried to make the concept understandable to the masses with sentences like, "the variance of variance is, epistemologically, a measure of lack of knowledge about the lack of knowledge of the mean" - yes, there is more context to this mouthful... And to his credit, he has also made it simpler with the Thanksgiving Turkey idea. One may argue that the key to investing is understanding variance (and covariance).
So why is it so slippery, and how to remedy it? Without formulas... just the intuition of years of dealing with uncertainty... I don't know the answer, but it's not mathematical (necessarily, that is): for instance, I wonder if the idea of kurtosis interferes with variance. In the following plot we have two histograms overlapping with virtually the same variance; yet, my knee jerk reaction is that the one with the longest tails, and tallest peak (higher kurtosis) is more "spread out":