It is better to write your model like this:
$$r_t=\alpha + \phi_1 r_{t-1} + \theta_1 a_{t-1} + a_{t}$$
where, {$a_t$} is white noise series.
First, multiply the model by $a_t$ and take expectation:
\begin{align}
E(r_t a_t)&=\alpha E(a_t)+ \phi_1 E(r_{t-1}a_t)+\theta_1 E(a_{t-1}a_t)+ E(a_t^2)\\
&=E(a_t^2)=\sigma^2
\end{align}
Here, we make use of the fact that $E(a_t r_{t-1})=0$, $E(a_t)=0$ and $E(a_{t-1}a_t)=0$.
Taking the variance of original equation, we have
\begin{align}
Var(r_t)&=\phi_1^2 Var(r_{t-1})+\theta_1^2\sigma^2+\sigma^2+2 \phi_1 \theta_1 E(r_{t-1} a_{t-1}) \\
&=\phi_1^2 Var(r_{t-1})+\theta_1^2\sigma^2+\sigma^2+2 \phi_1 \theta_1 \sigma^2
\end{align}
If $r_t$ is weakly stationary, then $Var(r_t)=Var(r_{t-1})$, so
$$Var(r_t)=\frac{(1+2\phi_1 \theta_1 + \theta_1^2)\sigma^2}{1-\phi_1^2}$$