I'm surely not the best one to answer this, but since the question has been unanswered for months, I'll try.
Since you are asking about proportions, I understand your process is a binomial. Then I would go for a binomial.
A Poisson variable would just be an approximation to binomial, and since proportions are tiny and sample is huge, we can expect a Poisson approximation to work well. Then, you could use a Poisson if it made your computations easier.
The other usual approximation to binomial is normal distribution, but with such a tiny proportion you would need an extremely big sample for the normal to be a good approximation - I mean a sample quite bigger than the inverse of the tiny probability.
Negative binomial is about time between successes, and if you are analysing proportion of successes I don't see how could negative binomial help.
In summary, I'd say use binomial, and approximate it by Poisson if (and only if) it makes your work easier.