I'm working on a segmentation of individuals who have particular purchase behaviors. The net result is a set of 20 segments of people based on their consumption levels across two axes. An example would be:
Axis 1: Light to Heavy consumers of yogurt Axis 2: Light to Heavy consumers of dairy
Each segment has their own sub behaviors and demographic breaks, etc.
Are there any helpful visualization techniques for thinking about bucketed data with many sub-breaks for any one question? Right now we are frequently using a table with 20 spaces, but it's frequently hard to work within.
If each group can be grouped into 4 demos that we want to show, are there any good data visualization examples that would map onto something like this?