Unlike Pearson correlation, covariance itself is not a measure of the magnitude of linear relationship. It is a measure of co-variation (which could be just monotonic). This is because covariance depends not only on the strength of linear association but also on the magnitude of the variances. In order for covariance to be only the measure of linear association the variances must be controlled for somehow, without that control covariance might occur stronger under nonlinear underlying relationship than under linear one.
Example: let there be completely linearly tied variables X and Y. Without touching Y move quite apart two polar utmost values of X. Now the relationship is only monotonic, but due to widening the range of X the covariance has enhanced.
But covariance has theoretical upper limit equal $\sigma_X \sigma_Y$ which is attainable only under exact linear relationship. In the example, if we back-rescale the widened X data to its original variance the newer value of covariance will drop lower, not higher, than the very initial value. And this is because we had abandoned the linear relationship for monotonic one. Linearity coefficient, the Pearson $r=cov_{XY}/(\sigma_X \sigma_Y)$ is nothing else than the covariance relative that its upper limit.
But the limiting fact that - under controlling the variances (such as standardizing them) - covariance is maximized when the bond is linear, does not make covariance the measure of the magnitude of linear association. It would be improper to call the covariance coefficient the "linear covariance coefficient" like we say it "linear correlation coefficient".
However, covariance is often used in place of Pearson correlation in analyses which assume linear models. For example, you can do factor analysis based on covariance matrix rather than correlation matrix. While covariance can tap not just linearity among the manifest variables, latent factors yet effect the variables but linearly (Pt 2) according to the model, therefore accounting or taking responsibility only for linear bonds between them.
Covariance the higher the...
- more monotonic is the association (i.e. the fewer are the
instances of inversions in the data
- greater is the combined variability $\sigma_X^2+\sigma_Y^2$
- more equal are the two variabilities
- more equal or proportional are the variables' values: under
condition that $\sigma_X=\sigma_Y$ cov will be maximal when
$X_i=Y_i$ (considering already centered variables), or, equivalently,
under $\sigma_X \ne \sigma_Y$ cov will be maximal when $X_i=kY_i$.
Linearity.