Your log-likelihood is:
$$
\log L(x, y; w) = \sum_{i=1}^N \ell_i
$$
where
\begin{align}
\ell_i
&= y_i \log\left( \frac{1}{1 + \exp(- w^T x_i)} \right)
+ (1-y_i) \log\left( 1 - \frac{1}{1 + \exp(- w^T x_i)} \right)
\\&= y_i \log\left( \frac{1}{1 + \exp(- w^T x_i)} \right)
+ (1-y_i) \log\left( \frac{1 + \exp(- w^T x_i)}{1 + \exp(- w^T x_i)} - \frac{1}{1 + \exp(- w^T x_i)} \right)
\\&= y_i \log\left( \frac{1}{1 + \exp(- w^T x_i)} \right)
+ (1-y_i) \log\left( \frac{\exp(- w^T x_i)}{1 + \exp(- w^T x_i)} \right)
\\&= y_i \log\left( \frac{1}{1 + \exp(- w^T x_i)} \right)
+ (1-y_i) \log\left( \frac{\exp(- w^T x_i)}{1 + \exp(- w^T x_i)} \times \frac{\exp(w^T x_i)}{\exp(w^T x_i)} \right)
\\&= y_i \log\left( \frac{1}{1 + \exp(- w^T x_i)} \right)
+ (1-y_i) \log\left( \frac{1}{\exp(w^T x_i) + 1} \right)
\\&= \log\left( \frac{1}{1 + \exp\left( \begin{cases}- w^T x_i & y_i = 1 \\ w^T x_i & y_i = 0\end{cases} \right)} \right)
\\&= \log\left( \frac{1}{1 + \exp\left( - y'_i w^T x_i \right)} \right)
\\&= -\log\left( 1 + \exp\left( - y_i' w^T x_i \right) \right)
\end{align}
where $y_i \in \{0, 1\}$ but we defined $y_i' \in \{-1, 1\}$.
To get to the loss function in the image, first we need to add an intercept to the model, replacing $w^T x_i$ with $w^T x_i + c$.
Then:
$$
\arg\max \log L(X, y; w, c)
= \arg\min - \log L(X, y; w, c)
,$$
and then we add a regularizer $P(c, w)$:
$$
\arg\min \lambda P(w, c) - \log L(X, y; w, c)
= \arg\min P(w, c) - \frac{1}{\lambda} \log L(X, y; w, c)
,$$
where we then set $C := \frac1\lambda$.
The $L_2$ penalty is
$$
P(w, c) = \frac12 w^T w = \frac12 \sum_{j=1}^d w_j^2
;$$
that $\tfrac12$ is just done for mathematical convenience when we differentiate, it doesn't really affect anything. The $L_1$ penalty has
$$
P(w, c) = \lVert w \rVert_1 = \sum_{j=1}^d \lvert w_j \rvert
.$$