I do not quite see why the time series cross validation (TSCV) technique/design should depend on whether it is used for training the model or for evaluating its performance. But perhaps I am ignorant of something?
One rather simple and easy-to-use TSCV technique is the use of rolling windows. If we have a sample of $T$ observations, we may estimate the model using a window of $T_1<T$ consecutive observations and test or evaluate the model's performance by examining how well the model predicts the subsequent one or more observations for each window. So if you have a sample of 100, you could take
- 1 though 70 as the first rolling window,
- 2 though 71 as the second rolling windows,
- 30 through 99 as the last rolling window,
and assess the predictive accuracy for observations 71, 72, ..., 100, respectively. This is just an example, the proportions of training and testing as well as the forecast horizons could be varied. Rob J. Hyndman provides an illustration in his blog post "Time series cross-validation: an R example".
However, there are alternatives. For example, the standard standard $K$-fold CV may be sensible even for time series data in certain setups. This is discussed in detail in Bergmeir et al. "A Note on the Validity of Cross-Validation for Evaluating Time Series Prediction" (working paper).