Interpreting coefficients for Poisson regression I don't understand how to interpret the coefficient from a Poisson regression relative to the coefficient from an OLS regression.
Suppose I have time series data, my left-hand side variable is number of games won per year, and my main right-hand side variable is NASDAQ value. If my preferred specification is to interpret the model as in percentage terms, I take the log transformation of games won.  I can also take the log of the NASDAQ to say how much a 1 percent increase in the NASDAQ would increase the percent of games won.  Now, I acknowledge that a Poisson model might make sense because the data for games won are counts and not continuous.  I run the regression with say many, many control variables.  
Would I not do a log-transformation on games won and instead use only games?      When I get the coefficients, do I do some sort of marginal effects calculation (as can be done for probit)?
How do I interpret these coefficients?
How do I compare the interpretation of the Poisson to OLS--either the OLS that is log-transformed or the OLS that is not?
I know this sort of question has been asked before, but I still don't quite get it.
 A: Not to be critical, but this is kind of a strange example.  It's not clear that you're really doing time series analysis, nor what the NASDAQ would have to do with the number of games won by some team.  If you're interested in saying something about the number of games a team won, I think it would be best to use binary logistic regression, given that you presumably know how many games are played.  Poisson regression is most appropriate for talking about counts when the total possible is not constrained well, or at least not known.  
How you would interpret your betas depends, in part, on the link used--it is possible to use the identity link, even though the log link is more common (and typically more appropriate).  If you are using the log link, you probably wouldn't take the log of your response variable--the link in essence is doing that for you.  Let's take an abstract case, you have a Poisson model using the log link as follows:
$$  
\hat{y}=\text{exp}(\hat{\beta}_0)*\text{exp}(\hat{\beta}_1)^x
$$
alternatively,
$$
\hat{y}=\text{exp}(\hat{\beta}_0+\hat{\beta}_1x)
$$  
(EDIT: I'm removing the "hats" from the betas in what follows, because they're ugly, but they should still be understood.)
With normal OLS regression, you are predicting the mean of a Gaussian distribution of the response variable conditional on the values of the covariates.  In this case, you are predicting the mean of a Poisson distribution of the response variable conditional on the values of the covariates.  For OLS, if a given case were 1 unit higher on your covariate, you expect, all things being equal, the mean of that conditional distribution to be ${\beta}_1$ units higher.  Here, if a given case were 1 unit higher, ceteris paribus, you expect the conditional mean to be $e^{{\beta}_1}$ times higher.  For instance, say ${\beta}_1=2$, then in normal regression it is 2 units higher (i.e., +2), and here it is 7.4 times higher (i.e., x 7.4).  In both cases, ${\beta}_0$ is your intercept; in our equation above, consider the situation when $x=0$, then exp$({\beta}_1)^x=1$, and the right hand side reduces to exp(${\beta}_0$), which gives you the mean of $y$ when all covariates equal 0.  
There are a couple of things that can be confusing about this.  First, predicting the mean of a Poisson distribution isn't the same as predicting the mean of a Gaussian.  With a normal distribution, the mean is the single most likely value.  But with the Poisson, the mean is often an impossible value (e.g., if your predicted mean is 2.7, that's not a count that could exist).  In addition, normally the mean is unrelated to the level of dispersion (i.e., the SD), but with the Poisson distribution, the variance necessarily equals the mean (although, it often doesn't in practice, leading to additional complexities).  Finally, those exponentiations make it more complicated; if, instead of a relative change, you wanted to know the exact value, you would have to start at 0 (i.e., $e^{{\beta}_0}$) and multiply your way up $x$ times.  For predicting a specific value, it's easier to solve the expression inside the parentheses in the bottom equation and then exponentiate; this makes the meaning of the beta less clear, but the math easier and reduces the possibility of error.  
