Suppose we are modelling our data using a r.v. $X$ with pdf $f_X$ that depends on the parameter $\theta$. Further, we assume the parameter is itself a random variable, with a prior pdf of $f_{\theta^{old}}$
Let the joint distribution of the two be denoted: $f_{X,\theta^{old}}$. And, let's denote the conditional distribution as $f_{X|\theta^{old}}$. Let's denote the pdf of the posterior distribution as $f_{\theta^{new}}$.
Suppose we observe $X=x_0$.
We are told that:
$$f_{\theta^{new}}(\cdot) \propto \underbrace{L(\theta^{old} = \cdot; x_0)}_{likelihood}f_{\theta^{old}}(\cdot) \quad \ldots(\ast)$$
Now, using Bayes' theorem, we have:
$$f_{\theta^{new}}(\cdot) := f_{\theta^{old}|X=x_0}(\cdot) = \frac{\overbrace{f_{X|\theta^{old}}(x_0,\cdot)}^{conditional}f_{\theta^{old}}(\cdot)}{\int_{t}f_{X,\theta^{old}}(x_0, t) dt}$$
Which can also be written as:
$$f_{\theta^{new}}(\cdot) := \frac{1}{\int_{t}f_{X,\theta^{old}}(x_0, t) dt} \left(\frac{\overbrace{f_{X,\theta^{old}}(x_0, \cdot)}^{joint}}{\int_{x} f_{X,\theta^{old}}(x, \cdot)dx}\right)f_{\theta^{old}}(\cdot)$$
Now, in many textbooks, likelihood of a r.v. $X$ given an observation is taken to be the function got by treating the pdf as having variable parameters but fixed argument. If we consider a joint distribution over arguments and parameters like above, the likelihood, given observation $x_0$, appears to be this function:
$$ t \mapsto f_{X, \theta}(x_0, t)$$
So, in this case the constant of propotionality of $\ast$ is $=\int_{t}f_{X,\theta^{old}}(x_0, t) dt \int_{x} f_{X,\theta^{old}}(x, \cdot)dx$
But, in other places, the likelihood is taken to be the conditional probability of $X$ wrt $\theta$ with one argument fixed, viz:
$$ t \mapsto f_{X|\theta}(x_0, t)$$
In which case the constant of proportionality is simply the marginal distribution of $X$ evaluated at $x_0$
I'll be grateful if someone would clarify this situation.
Added: This problem doesn't arise in a frequentist context. There the likelihood function is unambiguous since it makes no sense to take a joint distribution of data and parameter or conditional distribution of the one over the other.