Consider the situation of an insurance company attempting to maximize its profits.
When a customer's contract comes up for renewal, the company has the option of offering them a new price. After receiving the new offer, the customer decides to either accept the new price, and purchase a contract renewal, or reject, and find someone else to insure them.
The company, after changing many customer's prices over much time, finds that there is a simple relationship between how much a customer's price has been changed, and the probability of them staying; though they can, of course, never say definitely whether the customer will or will not leave.
But, having this probability is sufficient for the company to calculate the expected profit for a customer at a given price
$$ E[\text{profit}] = (\text{price} - \text{cost}) \times P(\text{stay} \mid \text{price}) $$
If the price is too low, the customer will almost definitely stay, but the company will not cover it's costs. If the price is too high, the customer will almost certainly leave, and the company will get nothing. Somewhere in the middle there is a sweet spot, and the expected profit is maximized.
If I think of this as applying to every customer in my business, my total profit would be
$$ E[\text{total profit}] = \sum_i (\text{price}_i - \text{cost}_i) \times P(\text{stay}_i \mid \text{price}_i) $$
If we make the small assumption that customers leave independently, it's now easy to evaluate the overall effect of various pricing strategies. I can answer questions like "what is the optimal pricing strategy under the constraint that I end up with the same number of customers as before", or "If legislation forces me to increase overall prices by 5%, what is the best way to distribute those prices", or "if legislation forces me to raise prices by 5% uniformly, what is the 95% worst case scenario in terms of how many customers leave"?
That's the kind of thing you can do when you know probabilities.
