Hello, all. So, as a beginning MA student in Economics, I had to take a basic Econometrics course (which was absolutely fascinating and I really loved it), and it seemed like a genuinely practical and useful skill to have. However, I have been realizing that, outside of forecasting macro trends in the larger economy or predicting the potential outcomes of a larger company's possible business moves, I am not aware of any modern applications of what I have learned that would be useful for a small or medium-sized business.
So what I am asking is, are there any interesting uses for Econometric analysis based purely on a medium-sized company's data, assuming there is enough data available? I have tried to research something on this, but have only been able to find Econometric analysis being used for the major examples I listed above.