Is there a way to specify reduced-rank regression using $\mathbf{y} = \mathbf{X}\boldsymbol\beta + \boldsymbol\epsilon$? In grad school, I was always taught the general linear model
$$\mathbf{y} = \mathbf{X}\boldsymbol\beta + \boldsymbol\epsilon\tag{1}$$
where $\mathbf{y}$ is a vector, $\mathbf{X}$ is some matrix, $\boldsymbol\beta$ is a parameter vector, and $\boldsymbol\epsilon$ is a vector of error terms satisfying $\mathbb{E}[\boldsymbol\epsilon] = \mathbf0$.
However, in Izenman's Modern Multivariate Statistical Techniques, the following model is used instead to explain multivariate linear regression, as well as the reduced-rank regression model:
$$\mathbf{y} = \boldsymbol\mu + \mathbf{C}\mathbf{x}+\boldsymbol\epsilon\tag{2}$$
where $\mathbf{y}, \boldsymbol\mu, \boldsymbol\epsilon \in \mathbb{R}^s$, $\mathbf{C}$ is a $s \times r$ matrix, and $\mathbf{x} \in \mathbb{R}^r$.
At first, this seems confusing - but I think I understand now why Izenman does this: it's so that the covariance matrix of $\begin{bmatrix}\mathbf{x} \\ \mathbf{y}\end{bmatrix}$ is defined. Note that in this case, $\mathbf{C}$ is taken to be a matrix of parameters and $\mathbf{x}$ is the design matrix (vector?).
Is there a way to rewrite $(2)$ in the form of $(1)$? I imagine $(2)$ could be reformulated to look like $(1)$ somehow, but I can't get it to work. 
 A: In usual multiple regression the response variable $y$ is 1-dimensional so for each sample we can write an equation $$y = \boldsymbol \beta^\top \mathbf x + \epsilon,\tag{1a}$$ where $\mathbf x$ is an $r$-dimensional vector of predictors and $\boldsymbol\beta$ is the vector of regression coefficients. If the sample size is $n$, we can combine $n$ such equations into one, stacking all $y_i$ into one vector $\mathbf y$ and all $\mathbf x_i$, as rows, into one data matrix $\mathbf X$. This yields the form that you gave as Equation 1: $$\mathbf y = \mathbf X\boldsymbol\beta + \boldsymbol\epsilon.\tag{1b}$$
Your Equation 2 describes a single sample of multivariate regression where response variable $\mathbf y$ is a vector. Using the similar notation as above, we could write for each sample $$\mathbf y = \mathbf B^\top\mathbf x + \boldsymbol\epsilon,\tag{2a}$$ with the only difference to your Equation 2 being that here the intercept is included in $\mathbf x$, i.e. the first element of $\mathbf x$ is always equal to $1$, and so $\mathbf B = [\boldsymbol \mu, \mathbf C^\top]$ stacked together. Here we can also combine $n$ such equations together by using data matrices: $$\mathbf Y = \mathbf {XB} + \mathbf E.\tag{2b}$$
The key point and probably the source of confusion for you was that $\mathbf y$ in Equations (1b) and (2a) above are very different things! In (1b) it denotes an $n$-dimensional data vector comprising $n$ one-dimensional sample points while in (2a) it denotes an $s$-dimensional response vector which is one single $s$-dimensional sample point.
