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Is there a way to calculate standard deviation on a semantic differential scale - 1(very dissatisfied) to 10 (delighted) scale? I have 100 respondents rating an attribute on this scale. How to calculate sd?

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closed as unclear what you're asking by Michael Chernick, kjetil b halvorsen, mdewey, Jeremy Miles, gung Aug 16 '18 at 18:47

Please clarify your specific problem or add additional details to highlight exactly what you need. As it's currently written, it’s hard to tell exactly what you're asking. See the How to Ask page for help clarifying this question. If this question can be reworded to fit the rules in the help center, please edit the question.

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Generally it is not advisable to take the standard deviation of ordinal data although it is often done in practise. Depending on your needs perhaps a frequency table might summarise your data sufficiently?

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