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I have a data that has customer ID,Recency percentile,Frequency percentile and Monetory values. How can I calculate customer lifetime value for each customers in R?

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closed as unclear what you're asking by mdewey, kjetil b halvorsen, Juho Kokkala, Michael Chernick, Jarle Tufto Jan 10 at 11:25

Please clarify your specific problem or add additional details to highlight exactly what you need. As it's currently written, it’s hard to tell exactly what you're asking. See the How to Ask page for help clarifying this question. If this question can be reworded to fit the rules in the help center, please edit the question.

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    $\begingroup$ What is "customer lifetime value"? Also describe your data and variables, what is the context here? $\endgroup$ – user2974951 Jan 9 at 9:54