I have a data that has customer ID,Recency percentile,Frequency percentile and Monetory values. How can I calculate customer lifetime value for each customers in R?


closed as unclear what you're asking by mdewey, kjetil b halvorsen, Juho Kokkala, Michael Chernick, Jarle Tufto Jan 10 at 11:25

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    $\begingroup$ What is "customer lifetime value"? Also describe your data and variables, what is the context here? $\endgroup$ – user2974951 Jan 9 at 9:54