i want to test the following hypothesis:

German consumers perceive products from country X a less favorable than products from country Y

I measured this on a 5 point Likert scale with statements such as 'Compared to products from country X, products from country Y are...'

The answers include 8 levels, such as 'more innovative', 'more reliable', etc.

Is it correct to calculate the Pearson correlation coefficients (for most variables > 0.3) and then to conduct a factor analysis (PCA)? I assume it would all load into the factor 'product perception'. Then I have to check for cronbachs alpha afterwards to check the reliability.

But how would I proceed? Which statistical tests are relvant here? Do I have to compute any coefficients? Does a multiple linear regression make sense? How can I answer my hypothesis correctly?

Thank you so much for your help, I appreciate it!!

  • $\begingroup$ I feel that you are doing more or less the same questions you did before: about regression, ANOVA and multiple regression. It seems that you may need to update your knowledge in statistics. :) In particular it seems that you are struggling when linking the hypothesis to the tests. $\endgroup$ – Ertxiem - reinstate Monica Apr 3 '19 at 10:29

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