i want to test the following hypothesis:
German consumers perceive products from country X a less favorable than products from country Y
I measured this on a 5 point Likert scale with statements such as 'Compared to products from country X, products from country Y are...'
The answers include 8 levels, such as 'more innovative', 'more reliable', etc.
Is it correct to calculate the Pearson correlation coefficients (for most variables > 0.3) and then to conduct a factor analysis (PCA)? I assume it would all load into the factor 'product perception'. Then I have to check for cronbachs alpha afterwards to check the reliability.
But how would I proceed? Which statistical tests are relvant here? Do I have to compute any coefficients? Does a multiple linear regression make sense? How can I answer my hypothesis correctly?
Thank you so much for your help, I appreciate it!!