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Study: The impact of satisfaction and loyalty on image

dependent variable: loyalty independent variables: satisfaction, destination image control variables: age, sex, nationality, number of visits

I did a multiple regression analysis, both of the independent variables are significant. All of the control variables are not significant. What does this mean? And how can i explain this?

The regression analysis without the control variables = R-squared = 60 % The regression analysis including the control variables = R-squared = 63 %

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  • $\begingroup$ The question needs a revision indicating correct approach used for analysiis. $\endgroup$ – Subhash C. Davar May 8 at 0:22

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