I think you are confusing the coefficients with the contrasts. The contrast refers to the specific way that the coefficient is estimated. When fitting ANOVAs we describe contrasts that sum to 0 as orthogonal. For instance, in a linear regression model the usual dummy encoding for a factor variable (say Education) is:
$$ \begin{array}{l|ccc}
& C_0 & C_1 & C_2 \\ \hline
\text{Less than High School} & 1 & -1 & -1 \\
\text{High School} & 0 & 1 & 0 \\
\text{Some College} & 0 & 0 & 1\\
\end{array}$$
So with the exception of the intercept term ($C_0$) the contrasts add up to 0 columnwise. That means that the interpretation of $C_1$ is a mean difference between high school and less than high school and $C_2$ a mean difference from some college to less than high school.