What is the limit of the Box-Cox transformation as lambda goes to 0? I am running into this problem and was told this could help.
 A: For parameter values $\lambda \neq 0$ the Box-Cox transformation is:
$$y^{(\lambda)} = \frac{y^\lambda-1}{\lambda}.$$
Taking limits and applying L'Hôpital's rule gives:
$$\begin{equation} \begin{aligned}
\lim_{\lambda \rightarrow 0} y^{(\lambda)}
&= \lim_{\lambda \rightarrow 0} \frac{y^\lambda-1}{\lambda} \\[6pt]
&= \lim_{\lambda \rightarrow 0} \frac{(\ln y) y^\lambda}{1} \\[6pt]
&= \ln y \times \lim_{\lambda \rightarrow 0} y^\lambda \\[6pt]
&= \ln y. \\[6pt]
\end{aligned} \end{equation}$$
In order to preserve continuity of the function, by convention, we define the Box-Cox transform at $\lambda = 0$ by its limit:
$$y^{(0)} \equiv \lim_{\lambda \rightarrow 0} y^{(\lambda)} = \ln y.$$
This is one possible way to look at the Box-Cox transformation.  As whuber points out in the comment above, the Box-Cox transformation can actually be defined for all cases by the following integral:
$$y^{(\lambda)} \equiv \int \limits_1^y r^{\lambda-1} dr.$$
This definition is well-defined for all $\lambda \in \mathbb{R}$ and reduces directly to the stipulated form when $\lambda =0$.
