The $(b-d)/a$ result is correct when $a \gt 0.$ This post explains why. It generalizes the question broadly in order to reveal the underlying ideas.
Because $\Phi$ is not special in this regard, let's consider any distribution function $F_X$ for a random variable $X.$ Recall that by definition, $F_X(x) = \Pr(X\le x)$ for any real number $x.$
Suppose $X$ has a finite expectation $E_X.$ One expression for the expectation is
$$E[X] = \int_{0}^\infty (1 - F(x))\mathrm{d}x - \int_{-\infty}^0 F(x) \mathrm{d}x = \int_0^\infty (1 - (F(x) + F(-x)))\mathrm{d}x.\tag{*}$$
Let's study how this behaves under affine transformations of $X$:
$F_X(x+b) = \Pr(X \le x+b) = \Pr(X-b \le x) = F_{X-b}(x).$
When $a \gt 0,$ $F_X(ax) = \Pr(X \le ax) = \Pr(X/a \le x) = F_{X/a}(x).$
Thus, for positive $a$ and $c,$
$$\frac{E[X] - b}{a} = E[(X-b)/a] = \int_{0}^\infty (1 - F(ax+b))\mathrm{d}x - \int_{-\infty}^0 F(ax+b) \mathrm{d}x$$
and
$$\frac{E[X] - d}{c} = E[(X-d)/c] = \int_{0}^\infty (1 - F(cx+d))\mathrm{d}x - \int_{-\infty}^0 F(cx+d) \mathrm{d}x.$$
Subtracting the first from the second yields
$$\eqalign{\frac{b-E[X]}{a} - \frac{d - E[X]}{c} &=\int_{0}^\infty (1 - F(cx+d))\mathrm{d}x - \int_{-\infty}^0 F(cx+d) \mathrm{d}x \\&- \left(\int_{0}^\infty (1 - F(ax+b))\mathrm{d}x - \int_{-\infty}^0 F(ax+b) \mathrm{d}x\right) \\
&= \int_{0}^\infty (F(ax+b)-F(cx+d))\mathrm{d}x \\ &+ \int_{-\infty}^0 (F(ax+b) - F(cx+d)) \mathrm{d}x\\
&= \int_{-\infty}^\infty (F(ax+b)-F(cx+d))\mathrm{d}x
.}$$
When $a \lt 0,$ replace $a$ by $-a = |a|$ and apply all results to the distribution of $-X.$
We have thereby established the following general result:
When $|E[X]| \lt \infty$ and $ac \ne 0,$ then $$\int_\mathbb{R} (F(ax+b)-F(cx+d))\,\mathrm{d}x = \frac{b-E[X]}{|a|} - \frac{d - E[X]}{|c|}.$$
In the question with positive $a$ and $c$ and $F=\Phi,$ we have $E[X] = 0,$ reducing the integral to $b/a - d/c.$ When $a=c$ this simplifies to $(b-d)/a,$ exactly as suggested in the question.
This result isn't quite the most general one: when $a=c,$ the result holds in the form $(b-d)/a$ even when $X$ does not have a finite expectation. This is most easily seen by integrating the quantile function $F^{-1}:$ see https://stats.stackexchange.com/a/18439/919.
In case any of these manipulations appear doubtful, here is numerical confirmation using a host of different distributions (some, like the Pareto and Student t, have infinite variance; others--the versions of a Binomial and Poisson distribution--are discrete). Each "Example ..." column corresponds to these randomly-chosen $(a,b,c,d):$
Example 1 Example 2 Example 3
a 0.6267 0.8831 -0.3398
b -0.7173 -0.4401 -0.5836
c -0.9224 0.9378 -0.2596
d 1.0414 -0.3053 -0.7139
In Example 1 the signs of $a$ and $c$ differ; in Example 2 they are both positive; and in Example 3 they are both negative.
The output is
Example 1 Example 2 Example 3 Method Distribution
1 -2.401 -0.1893 1.2598 Integral Gamma
2 -2.401 -0.1893 1.2598 Formula Gamma
3 -2.529 -0.2058 1.4871 Integral Uniform
4 -2.529 -0.2058 1.4871 Formula Uniform
5 -2.727 -0.2313 1.8382 Integral Weibull
6 -2.727 -0.2313 1.8382 Formula Weibull
7 -7.900 -0.8996 11.0329 Integral Pareto
8 -7.900 -0.8996 11.0329 Formula Pareto
9 -2.274 -0.1728 1.0326 Integral Normal
10 -2.274 -0.1728 1.0326 Formula Normal
11 -3.117 -0.2817 2.5314 Integral Lognormal
12 -3.117 -0.2817 2.5314 Formula Lognormal
13 -2.274 -0.1728 1.0326 Integral Student t
14 -2.274 -0.1728 1.0326 Formula Student t
15 -1.933 -0.1288 0.4265 Integral Binomial
16 -1.933 -0.1287 0.4265 Formula Binomial
17 -2.444 -0.1948 1.3356 Integral Poisson
18 -2.444 -0.1948 1.3356 Formula Poisson
Each pair of lines shows the integral's value followed by the formula's value; they agree in every case.
Here is the code that performed these computations. Notice how the expectation $E[X]$ is carried out with the integral $(*)$ in the function g.
The blind integration of the discrete distribution functions in g
can be a little delicate; this is handled by increasing the default number of subdivisions from 100 to 1000, but could be further improved by using a finite lower limit of integration (thereby giving the routine a decent hint concerning the scale of the calculation).
#
# Compute the original integral numerically.
#
g <- function(a,b,c,d, F.=pnorm, ...) {
integrate(function(x) F.(a*x + b) - F.(c*x + d), -Inf, Inf, ...)$value
}
#
# Apply the formula. This requires knowing or finding E_F, the expectation
# of `F.`. Here we find that expectation with a numerical integration.
#
g. <- function(a,b,c,d, F.=pnorm) {
expectation <- integrate(function(x) 1 - (F.(-x) + F.(x)), -Inf, 0)$value
(1/abs(c) - 1/abs(a)) * expectation + b/abs(a) - d/abs(c)
}
#
# This is the Pareto CDF.
#
pPareto <- function(x, alpha, x.min) ifelse(x <= x.min, 0, 1 - (x/x.min)^(-alpha))
#
# Test a bunch of different distributions.
#
distributions <- list(Gamma = function(x) pgamma(x, 0.25),
Uniform = punif,
Weibull = function(x) pweibull(x, 2, 1),
Pareto = function(x) pPareto(x, 1.1, 1),
Normal = pnorm,
Lognormal = plnorm,
`Student t` = function(x) pt(x, 1.1),
Binomial = function(x) pbinom(x+4, 10, 1/3),
Poisson = function(x) ppois(x, 1/3))
#
# Create some random sets of (a,b,c,d) values.
#
set.seed(17)
coeffnames <- c("a","b","c","d")
args <- lapply(1:3, function(i) {x <- as.list(rexp(4)-1); names(x) <- coeffnames; x})
names(args) <- paste("Example", seq_along(args))
print(matrix(unlist(args), 4, dimnames=list(coeffnames, names(args))), digits=4)
#
# Conduct the tests.
#
Results <- do.call(rbind, lapply(names(distributions), function(s) {
G <- distributions[[s]]
X <- as.data.frame(rbind(sapply(args, do.call,
what=function(...) g(..., F.=G, subdivisions=1000L)),
sapply(args, do.call, what=function(...) g.(..., F.=G))))
X$Method <- c("Integral", "Formula")
X$Distribution <- s
X
}))
print(Results, digits=4)