The solution to this problem is in Wooldridge's "Introductory Econometrics" (Chapter 9 Section "Measurement Error in an Explanatory Variable", p320 in the 2012 version) and in Wooldridge's "Econometric analysis of cross-section and_panel data" (Section 4.4.2, p73 in the 2002 version). Here is the takeaway.
Consider the multiple regression model with a single explanatory variable $x^*_K$ measured with error :
$$y = \beta_0 + \beta_1 x_1 + \beta_2 x_2 + ... + \beta_K x^*_K + \nu$$
And with "classical" assumptions, mainly that $\nu$ is uncorrelated to $x^*_K$ and $\nu$ is uncorrelated to $x_K$.
The measurement error is $e_K = x_K - x^*_K$ with $\text{E}(e_k) = 0$. The classical assumption implies that $\nu$ is uncorrelated to $e_K$
We want to replace $x^*_K$ with $x_K$ and see how this affects OLS estimators, w.r.t. assumptions on the relationship between the measurement error $e_k$ and $x^*_K$ and $x_K$.
The first case, which is not the OP case but I present briefly for the sake of completeness, is when $\text{Cov}(e_K, x_K) = 0$. Here OLS using $x_K$ instead of $x^*_K$ provides consistent estimators even if it inflates the error variance of the estimations (and thus of the estimators).
The case of interest is when $\text{Cov}(e_K, x^*_K) = 0$ and is called "classical in variables error" in the econometric literature. Here :
$$\text{Cov}(e_K, x_K) = \text{E}(e_Kx_K) = \text{E}(e_Kx^*_K)+ \text{E}(e^2_K) = \sigma^{2}_{e_{K}} $$
and :
$$
\text{plim}(\hat{\beta}_k) = \beta_K \left( \frac{\sigma^{2}_{r^{*}_{K}}}{\sigma^{2}_{r^{*}_{K}}+ \sigma^{2}_{e_{K}}} \right) = \beta_KA_K
$$
where $r_K$ is error in :
$$
x^*_K = \delta_0 + \delta_1 x_1 + \delta_2 x_2 + ... \delta_{K-1} x_{K-1} + r^*_K
$$
$A_K$ is always between 0 and 1 and is called the attenuation bias: If $\beta_K$ is positive (reps. negative), $\hat{\beta}_K$ will tend to underestimate (reps. underestimate) $\beta_K$.
In the multivariate regression, it is the variance of $x^*_K$ after controlling (netting) for the effects of the other explanatory variables, that affect the attenuation bias. This latter is worse as $x^*_K$ is colinear with the other variables.
In the case where $K=1$, i.e., the simple regression model where there is only one explanatory variable which is measured with error. In this case :
$$\text{plim}(\hat{\beta}_1) = \beta_1 \left( \frac{ \sigma^{2}_{x^*_1} }{\sigma^{2}_{x^*_1} + \sigma^{2}_{e_1}} \right)$$
The attenuation term, always between 0 and 1 becomes closer to 1 as $\sigma^{2}_{e_1}$ shrinks relatively to $\sigma^{2}_{x^*_1}$. Note that in this special case, $r^*_K = x^*_1$.
The $\text{plim}(\beta_j)$ for $j \neq K$ is complicated to derive in this framework, except in the case where $x^*_k$ is uncorrelated to other $x_j$, thus $x_k$ is uncorrelated to other $x_j$, which leads to $\text{plim}(\hat{\beta}_j)=\beta_j$.