Mutual information is defined as the Kullback-Leibler divergence between a joint distribution and its marginals:
$$I(X,Y) = \mathrm{KL}(P(x,y)||P(x)P(y)) = \sum_{x,y}P(x,y)\ln\left(\frac{P(x,y)}{P(x)P(y)}\right)$$
Is there a name for the reverse Kullback-Leibler divergence:
$$\mathrm{KL}(P(x)P(y)||P(x,y)) = \sum_{x,y}P(x)P(y)\ln\left(\frac{P(x)P(y)}{P(x,y)}\right)$$
It shares some properties with the mutual information. E.g., it is zero if and only if $x,y$ are independent. Why is it less popular than mutual information?