This is sometimes called the hierarchical ordering principle:
“Hierarchical ordering […] is a term denoting the observation that main effects tend to be larger on average than two-factor interactions, two-factor interactions tend to be larger on average than three-factor interactions, and so on” (Li, Sudarsanam, & Frey, 2006, p. 34).
It is discussed most often (as far as I can tell) in the literature on Design of Experiments. In particular, it is one of the main ideas motivating and justifying the use of fractional factorial designs.
My first ever blog post was about exploring some different possible reasons why hierarchical ordering might be true more often than not: Cookie Scientist: The hierarchical ordering principle