This question is rather semantic than statistical. In Robust Statistics, estimators of mean and variance of a distribution are often called respectively "estimators of location" and "estimators of scale".The Fisher efficiency of these estimators is said to be maximal when compared to the sample mean of the sample mean or sample variance of the uncontaminated distribution.
What is the point of making a distinction between "estimator of the location" and "estimator of the mean" if these are supposed to be asymptotically the same ?