I've produced a questionnaire with 3 parts, demographics, attitude questions, and then a final section on particular scenarios. I'm looking to analysis people's response to the scenarios - as in what factors affected their choices.
I've used Likert scales and also categorical - however, I've been using SPSS so have arranged Labels to Values so that data is nominal.
I've used Chi-square tests in contingency tables to look what relationships between answers, and was thinking of using the Kuskal-Wallis test - however, I have thought about factor analysis. I'm not sure what is right or suits my data though!
Any help would be greatly appreciated!
R