I have a continuous dependant variable (engagement rate) and two categorical independent variables (type and type2) with 4 categories each, trying to regress the relationship. I want to know what is the optimal way of doing this, is it linear regression or logistic regression or some other way, was hoping for some insights into this.
- Engagement rate
- Type(Competition, Promotional, Message, Recruiting)
- Type2(Video, Photo, Link, Album)