brand A    brand B

utilitarian goods Product 1 Product 2 Hedonic goods Product 3 Product 4 Can I use (product 1 NO. per transaction +product 2 NO. per transaction)/transaction total product NO. As IV called purchase ratio of utilitarian per transaction? And use (product 2 NO. per transaction + product 4 NO. per transaction)/transaction total product NO. In this way, product 2 purchase NO is the overlapped part of the two independent variables. Can I define it in this way? The correlation is -0.45

  • $\begingroup$ You need to give us more details on what is your data, what are those "items" and "categories", and what is your research question? $\endgroup$
    – Tim
    Sep 15 at 7:08
  • $\begingroup$ Thank you, I just provide more details. $\endgroup$
    – user334831
    Sep 15 at 12:04
  • $\begingroup$ Please write your question as text. Some of our users may be visually impaired and the images would be completely unreadable for them. Also, please add details to the question since the nature of the problem is unclear. $\endgroup$
    – Tim
    Sep 15 at 12:20