# How to correlate attitudes and behavior?

I am about to turn in a paper on research methods and need some guidance on how to analyze my data statistically.

The paper is about a hypnotized study where participants fill in a Likert type attitude questionnaire concerning certain types of behavior (cooperation, communication, leadership etc.).

The participants will then solve a team task whilst being observed and scored by an observer on those same types of behavior.

I wish to come out of this with a correlation between attitudes and behavior, but I am not sure how to do this. Can I plug it straight into a Pearson's r? or must I use Spearman rank order? What if the results does not allow for a parametric test?

Also any recommendations on how to analyze inter-rater validity would be great! would Cronbach's alpha be good?

Please be gentle in your suggestions, as I am a total novice when it comes to statistics:-)

Thanks!

Thanks for replies! Good karma to you! For simplicity I will presume there are no outliers. The Likert scale will be 1-5 for both attitudes and behavioral scores. There will be several attitudes questions and behavioral categories. Does that mean the data is on interval level? If so does that restrict me to Spearman's rank order?

• Welcome to the site! Is this for a class project? If so, you should add the self-study tag, which will let other people know that they should structure their answers differently than for other questions. Commented May 2, 2013 at 18:19
• How to correlate depends on the nature of the variables that you are correlating. Will these scales be interval level or ordinal level? Are there outliers? Also, you might consider regression models as well as correlation. Commented May 2, 2013 at 18:37
• When you talk of “Likert type attitude questionnaire”, do you mean one question with a 1-to-5 or 1-to-7 response format for each behavior or scales composed of several such items?
– Gala
Commented May 2, 2013 at 19:29
• If you have added several Likert items into a single scale, you have already assumed an interval scale. The only remaining question is whether you particularly seek linear correlation or more general monotonic association Commented Jun 2, 2013 at 8:43