Background
In their book, Huber & Ronchetti (pp. 2-3) compare the efficiency of the mean absolute deviation $d_n$ with the standard deviation $s_n$ with the following formula: $$ \operatorname{ARE}(d_n, s_n)=\lim_{n\rightarrow\infty}\dfrac{\operatorname{var}(s_n)/(E(s_n))^2}{\operatorname{var}(d_n)/(E(d_n))^2} $$ I encountered the formula again in Gerstenberger et al. (2015): $$ \operatorname{ARE}(s_{n}^{(1)}, s_{n}^{(2)}; F) = \dfrac{\operatorname{ASV}(s_{n}^{(2)};F)}{\operatorname{ASV}(s_{n}^{(1)};F)}\left\{\dfrac{s^{(1)}(F)}{s^{(2)}(F)}\right\}^{2} $$ where $s_{n}^{(1)}$ and $s_{n}^{(2)}$ are the estimators, $s_{n}^{(1)}(F)$ and $s_{n}^{(2)}(F)$ denote their corresponding population values and $\operatorname{ASV}(s_{n}^{(i)};F)$ denotes the asymptotic variance with respect to distribution $F$.
Question
Why does dividing/standardizing the asymptotic variance of an estimator by its squared population value make the different estimators comparable? Basically: What's the justification for this formula?
References
Gerstenberger C, Vogel D (2015): On the efficiency of Gini's mean difference. Stat Methods Appl 24:569-596. (link)
Huber JP, Ronchetti EM (2009): Robust statistics. 2nd ed. Wiley & Sons.