As far as I remember, it is possible to convert a multinomial logit model into a binary logit model using restrictions on parameters.
For example, suppose we have three alternatives, say A, B, and C.
Then, the choice probability in a multinomial choice model is $$\Pr[J=A|W]=\frac{1}{1+\exp(\alpha_b+W'\beta_b)+\exp(\alpha_c+W'\beta_c)}, \\[5pt] \Pr[J=B|W]=\frac{\exp(\alpha_b+W'\beta_b)}{1+\exp(\alpha_b+W'\beta_b)+\exp(\alpha_c+W'\beta_c)}, \\[5pt] \Pr[J=C|W]=\frac{\exp(\alpha_c+W'\beta_c)}{1+\exp(\alpha_b+W'\beta_b)+\exp(\alpha_c+W'\beta_c)}.$$
I think, if we impose the restriction, $\beta_b=\beta_c$, and define a new alternative combining alternatives B and C, this multinomial logit model becomes actually a binary logit model.
However, I cannot remember the details (i.e. how to derive the binary logit model).
Thus, is there someone who remember the detail?