Consider the following econometric model (IV) : $Y_1 = X'\beta + e$, where $Y_1 \in \mathbb{R}$ is some outcome variable of interest, and we have a set of regressors $X = \begin{bmatrix} Z_1 \\ Y_2 \end{bmatrix} \in \mathbb{R}^k$. ($Z_1 \in \mathbb{R}^{k_1}, Y_2 \in \mathbb{R}^{k_2}, k_1 + k_2 = k \:$) Suppose that we potentially have some confounders, so that $\mathbb{E}[Xe] \neq 0$. But suppose we also have some instrumental variables $Z=\begin{bmatrix}Z_1\\Z_2 \end{bmatrix} \in \mathbb{R}^{\mathcal{l}}$, such that $\mathbb{E}[Ze] =0, \mathbb{E}[ZZ']$ is psd, and $\mathbb{E}[ZX']$ has rank $k$ (Relevance).
I'm curious about the relevance condition: $\mathbb{E}[ZX']$ must have rank $k$. I can understand the connection here to $Cov(X, Z)$, but I'm just shy of a nice, geometric intuition for why the rank condition implies this (Something to do with what the $Z$ transformation does to the columns of $X$), and how this must in a sense 'preserve' at least the dimension of $X$ to be relevant.
Also, to me this seems somewhat related to our rank condition in the original OLS case: $\hat{\beta} = (X'X)^{-1}X'Y_1$, where the rank must also be $k$ (This time we want our regressors to be linearly independent and each 'offer something new'). Again this generalizes the simplest form of $\beta$ as $\frac{Cov}{Var}$.
To summarize, I'm missing some geometric intuition for what these transformations tell us about the variance/covariance of different variables in space. I.e. what intuitive, geometric connection does the form $ZX'$ have to explaining the covariation between those variables? With $X'X$ for example, I can see how $Var(X) = Cov(X, X) = \mathbb{E}[XX']$ when $X$ is demeaned (Or includes a constant), and thus becomes $\frac{1}{n} \mathbf{X'X}$ with a sample. With $\mathbb{E}[ZX']$ above, why do we need rank = $k$ for the $Cov$ to 'not be 0'?