Entire Population: 30,000

Known properties of population: Age, gender, height, weight,

Ideal representative sample size: ???

This is for a mailing list test group selection.

Problem constraints:

  1. Certain people can't be included in sample because they are on a do-not-mail list.

  2. Sample group must have similar age, gender, height, and weight to entire population (known)

I imagine I have to randomly select members from the entire population that are not on the do-not-mail list and compare the average and variance of the sample compared to the entire population. If the average and variance of the sample and entire population are similar, then I have a good sample?

I'm not sure if I'm on the right path or if there is an easier way.


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