The other answer has covered the derivation of the standard error, I just want to help you with notation:
Your confusion is due to the fact that in Statistics we use exactly the same symbol to denote the Estimator (which is a function), and a specific estimate (which is the value that the estimator takes when receives as input a specific realized sample).
So $\hat \alpha = h(\mathbf X)$ and $\hat \alpha(\mathbf X = \mathbf x) = 4.6931$ for $\mathbf x = \{14,\,21,\,6,\,32,\,2\}$.
So $\hat \alpha(X)$ is a function of random variables and so a random variable itself, that certainly has a variance.
In ML estimation, in many cases what we can compute is the asymptotic standard error, because the finite-sample distribution of the estimator is not known (cannot be derived).
Strictly speaking, $\hat \alpha$ does not have an asymptotic distribution, since it converges to a real number (the true number in almost all cases of ML estimation). But the quantity $\sqrt n (\hat \alpha - \alpha)$ converges to a normal random variable (by application of the Central Limit Theorem).
A second point of notational confusion: most, if not all texts, will write $\text {Avar}(\hat \alpha)$ ("Avar" = asymptotic variance") while what they mean is $\text {Avar}(\sqrt n (\hat \alpha - \alpha))$, i.e. they refer to the asymptotic variance of the quantity $\sqrt n (\hat \alpha - \alpha)$, not of $\hat \alpha$... For the case of a basic Pareto distribution we have
$$\text {Avar}[\sqrt n (\hat \alpha - \alpha)] = \alpha^2$$
and so $$\text {Avar}(\hat \alpha ) = \alpha^2/n$$
(but what you will find written is $\text {Avar}(\hat \alpha ) = \alpha^2$)
Now, in what sense the Estimator $\hat \alpha$ has an "asymptotic variance", since as said, asymptotically it converges to a constant? Well, in an approximate sense and for large but finite samples. I.e. somewhere in-between a "small" sample, where the Estimator is a random variable with (usually) unknown distribution, and an "infinite" sample, where the estimator is a constant, there is this "large but finite sample territory" where the Estimator has not yet become a constant and where its distribution and variance is derived in a roundabout way, by first using the Central Limit Theorem to derive the properly asymptotic distribution of the quantity $Z = \sqrt n (\hat \alpha - \alpha)$ (which is normal due to the CLT), and then turning things around and writing $\hat \alpha = \frac 1{\sqrt n} Z + \alpha$ (while taking one step back and treating $n$ as finite) which shows $\hat \alpha$ as an affine function of the normal random variable $Z$, and so normally distributed itself (always approximately).